Hello! I'm Ritwik
In my life, I have got embellished by numerous opportune occasions to learn the soft-skills that are essential to become a successful professional. My creative intellect makes me approach things in life in an unorthodox way. Being a curious individual, I'm always eager to learn more and absorb information around me. During my professional journey, I have found a passion for practicing digital marketing. The skills and learnings that I have accumulated so far help me brainstorm ideas to grow businesses online and make data-driven decisions to solve business problems.
Ritwik Arya
MANAGER - GROWTH
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Phone:
+91 9718821461
Email:
Address:
H. No 87, New Roshan Pura, Najafgarh, Delhi
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Date of Birth:
September 20th, 1997
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EXPERIENCE
Jul'19 - Present
Manager - Growth
STUDIO MOSAIC
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• Google Ads - Managed PPC campaigns having a monthly budget of over $10k. Accomplished in developing campaign strategies, optimizing campaigns and tapping new markets.
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• Apple Search Ads - Executed campaigns with a monthly budget of $50k. Made data-driven changes using analytics dashboards to double campaign results at reduced costs.
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• Data Analytics - Used attribution tools and analytics platforms to assess marketing efforts and create call-to-action checkpoints.
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• Growth Hacking - Implemented growth-accelerating plans such as funnel optimization, market research, competitor analysis, in-app pricing and push notification strategy.
Jun'18 - Jun'19
App Marketing Associate
STUDIO MOSAIC
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• Facebook Ads - Handled various ad-accounts for clients. Undertook activities like U/A campaign, design-creation, strategizing audience targeting, and remarketing campaigns.
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• App Store Optimization - Optimized the meta-data of apps using ASO tools to boost their keyword rankings & conversion rates in the Apple App Store & Google Play Store.
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• Social Media - Managed client accounts on Facebook, Instagram, and LinkedIn. Recognized for planning, creating exciting promotions, and content to drive engagement.
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• App Promo Video - Wrote scripts for the voiceovers, designed scenes, collaborated with animation houses to create visually dynamic & high-quality app store promotion videos.
EDUCATION
2015 - 2018
Bachelor of Commerce (Honours)
KIRORI MAL COLLEGE, UNIVERSITY OF DELHI
Finished bachelors with a score of 7.149 CGPA
2014 - 2015
Senior Secondary Education, CBSE
M.R. VIVEKANANDA MODEL SCHOOL
Passed by scoring 89.4% in commerce stream
2012 - 2013
Secondary Education, CBSE
M.R. VIVEKANANDA MODEL SCHOOL
Passed by scoring 8.8 CGPA
APPS I MARKETED
SKILLS
Online Marketing
App Store Optimization
Mobile Advertising
Social Media
Search Engine Optimization
Client Servicing
Time Management
Collaborative Problem Solving
Active Listening
EXPERTISE
USER ACQUISITION CAMPAIGNS
Strategizing, running, and optimizing user acquisition campaigns on Facebook Ads, Apple Search Ads, and Google Ads. Designing ad-creatives - including image, carousel & video ads, framing remarketing strategies to further boost user engagement.
APP ANALYTICS
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Retention rate analysis, country-wise performance analysis, user behavior analysis, app usage and funnel analysis. Optimizing marketing campaigns based on analytics data. Creation of customized internal dashboards to monitor KPIs.
APP STORE OPTIMIZATION​​
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Optimizing the icons, keywords, screenshots, promo video, and review management of mobile apps to boost their organic presence & keyword ranks in app stores.
ACTIVITIES
